Central Route Processing. A. people are influenced by incidental cues B. people are interested and respond to arguments with favorable thoughts C. people are drawn to a speaker's attractiveness D. people are drawn to hints that … What is a good example of central route persuasion quizlet Two "Routes" to Persuasion Petty and Cacishoppo (1986a, 1986b) declare that there are two routes to persuasion: central and peripheral. the way a message is delivered (for example a face-to-face appeal) is called the _____ of communication. Central Route Processing definition | Psychology Glossary ... focusing on cues that trigger acceptance without much thinking. What is peripheral route persuasion quizlet? These two “routes to persuasion” are 1) the “central” route and 2) the “peripheral” route. An individual who is using the “central” route will be more engaged in processing and evaluating the merit of the opposing parties proposal. peripheral route to persuasion. CH.7 (3315) Flashcards | Quizlet Immediately after this you close the top of your wind arch (your glottis), making the typical 'hic' sound. Central route to persuasion: A method of persuasion in which you are convinced by the content of the message. the process by which a message induces change in beliefs, attitudes, or behaviors. The peripheral. a long time. persuasion can lead to what look like the same attitude, they can have very different—and important—consequences. What Are The Two Routes Of Thinking In The Elaboration ... In order for the central route to persuasion to be effective, the audience must be _____ and _____. route Best example of central route persuasion. Created Date: 4/2/2020 4:50:57 AM People. c. intelligent; unemotional. Give an example of how your attitude effects your actions. based on the idea that attitudes are important because attitudes guide decisions and other behaviors. Thus, the motivation to process the message will determine the route that it takes. The central route to persuasion is to carefully consider the arguments (ideas, contents) of the message. arguments in a persuasive message. The appearance of expertise often persuades through which route of persuasion? Which of the following is an example of using the central route to persuasion. central route to persuasion. In the case of central persuasion, you present facts, specifications and statistics. In order for the central route of persuasion to be effective in changing attitudes, thoughts, and behaviors, the argument must be strong and, if successful, will result in lasting attitude change. She might emphasize the fuel economy of the car, the pricing, reliability, warranty options—with … The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. During a hiccup the diaphragm (the muscle under the lungs that helps you breathe) contracts. engaged in this route of processing are actively trying to understand and evaluate the. This route is based on logic. Since Maria is restricted to a central route of persuasion she looks for facts, attributes, data, etc., which are likely to get the class engaged in logical thinking about her product. The central route to persuasion is to be persuaded by the content of the message as the peripheral route to persuasion is to agree on the message not based on the arguments but on the expertise of the speaker.For example, when a relationship expert speaks, you can decide to agree with him on the mere fact that he is a relationship expert but not on what he is saying because it may be … channel. The peripheral route of persuasion invo…. Three Factors Influencing Persuasion. It can be more descriptive or the same message, but should be shown for a long time. The central route to persuasion occurs when a person is persuaded to act based on the arguments or the content of the message. Give an example of a peripheral route of persuasion and a central route. (Example: billboards, TV commercials). This method rests on the assumption that the audience is motivated, will think carefully about what is presented, and will react on the basis of your arguments. peripheral route to persuasion. Central Route Processing. The central route to persuasion is to carefully consider the arguments (ideas, contents) of the message. The central route is intended to produce enduring agreement. Cognitive Dissonance Theory: Example: Module 75: Conformity and Obedience (pg. The central route to persuasion is when people elaborate on a persuasive argument, listening carefully and thinking about the logic behind the … The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The central route to persuasion occurs when … occurs when people are influenced by incidental cues, such as a speaker’s attractiveness. Festinger’s. Peripheral Route To Persuasion. The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central route to persuasion occurs when a person is persuaded by the actual argument about the merits of the product or idea. Low motivation leads to the peripheral route, while high motivation leads to the central route. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. An example of central route persuasion . (Example: billboards, TV commercials). They will be interested in the content of the game, as well as how it compares to similar games. 23 ... For example, when a manager is interviewing two people, and there is a large time gap between the two potential candidates, then the last candidate will be more memorable. When an advertisement is shown, the message shown must be able to attract the person so that the person agrees to change his/her behavior. Examples of cues used in peripheral route persuasion include all of the following except _____. In order to follow this path or use this processing we need to be motivated and able to think about the message. the _____ route to persuasion is likely to be used when people are distracted. Different attitudes are formed and changed through it. The central route to persuasion will be followed or systematic processing will occur when we carefully consider the message content. The persuasion includes four basic elements—source, receiver, message and channel. only a short time. Central route processing often swiftly changes explicit a… 4. an attractive communicator is one who _____ ... which of the following circumstances would most likely lead to the central route to persuasion. This model proposes that persuasion happens through two routes: the central route and the peripheral route. What is the central route of persuasion. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.. - Responding to a message with general impressions and irrelev…. One of the classic dilemmas of persuasion is whether you use peripheral or central route. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. He was biased in his decision on the basis of this racial prejudice. The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen. Which route of persuasion is more effective? The central route of persuasion involve…. The central route implies a higher probability of elaboration. What is the purpose of persuasion quizlet? Example of central route persuasion ads. Two “Routes” to Persuasion Petty and Cacioppo (1986a, 1986b) state that there are two “routes” to persuasion: central and peripheral.The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message.. what is the elaboration likelihood model quizlet? The central route of persuasion creates…. The persuasion includes four basic elements—source, receiver, message and channel. Juror 10 and Juror 3 has prejudice against the kid. What is a good example of central route persuasion quizlet Two "Routes" to Persuasion Petty and Cacishoppo (1986a, 1986b) declare that there are two routes to persuasion: central and peripheral. Not everyone may be interested and people may even get bored. 0XOWLSOH5ROHV So far, we have noted two ELM claims: (1) There are two basic routes to persuasion, which The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). What are the two routes to persuasion? Three Factors Influencing Persuasion. Juror 3 has personal The peripheral route of persuasion invo…. This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen. Next, we see how the same variable can lead to persuasion by either the central or the peripheral route. a. celebrity endorsement. Such cues might be source. Central route to persuasion A style of processing a persuasive message by a person who has both the ability and the motivation to think carefully about the message's argument. The central route to persuasion tends to be rational and information-based. persuasive cues that are peripheral to the message content. 1983). Credibility. a long time. b. attentive; happy. Peripheral Route to Persuasion. In this example, the commercial persuaded Jessica to purchase the shoes using the central route to persuasion. persuasion. Juror 10 has prejudice on the basis of social perception. The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). Central Route Persuasion. Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car. The advertisement has shown facts and figures that really show the car to be better than what the person has been using. In contrast, the peripheral route involves. (1) the communicator (2) the message content and how the message is communicated and (3) the audience. persuasion possess different terminologies, postulates, un-derlying motives, and panicular "effects" that they spe-cialize in explaining—these theories emphasize one of two distinct routes to attitude change (Petty and Cacioppo 1981. The central route employs direct, relevant, logical messages. The central processing route is activated when high cognitive involvement is required in a purchase, where …
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